Steampod

Pooling the expertise of the world leader in cosmetics, L’Oréal, with that of the Group has led to the birth of a major new technological innovation – the Steampod professional hair straightening service.

The Steampod professional straightener is the result of an exclusive partnership between L’Oréal Professional and Rowenta salon, both recognised experts in their respective fields of cosmetics and haircare, haircare equipment, steam and coating technology.

The initial version, bearing both brand names, is reserved for hairdressing salons, with a range made up of a professional model, a consumer product sold by hairdressers and three haircare creams.

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