Hugo Boss

Wearing BOSS encourages customers to lead a self-determined life. Today, everyone can be a BOSS, because being a BOSS is about chasing your own dreams, finding your own purpose and being whatever you want to be.

The branding refresh of BOSS presents the next step. The new logo represents boldness and progress. BOSS speaks to a younger generation that does not compromise on style. The new BOSS is more modern, more contemporary, and more impactful than ever before.

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5 products

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5 products

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