Max Factor False Lash Effect Mascara delivers voluptuous, stand out from the crowd lashes, for the ultimate false lash look without the fuss! Unlike other volumising mascaras that only create volume at the base, new False Lash Effect Mascara wraps each lash right to the tip for a false lash effect. Max Factor’s special Patented Liquid Lash™ formula doubles your volume* by coating every single lash with precision and extreme definition. This is paired with False Lash Effect’s biggest ever brush that has 50% more bristles to sweep your lashes with never-ending volume.This product promises to make your eyes appear bigger, wider and bolder. But it’s not just volume you’ll get – False Lash Effect lifts and lengthens your lashes so you can flutter them with confidence.