Kind & Free Lash Loader Mascara

It's time to amplify your lashes with Rimmel's latest mascara innovation. A revolutionary formula enriched with powerful plant-based ingredients: 100% cellulose plant fibers, aloe vera leaves, and ceramides that provide structure and strength to your lashes for a 300% amplified volume. The fiber brush captures every lash for adjustable volume with no clumps.

• 300% amplified volume
• Nourishes and revitalizes lashes
• Gentle on the eyes, even the most sensitive
• Adjustable volume
• No clumps or smudges
• Easy to remove
• Cruelty-free, vegan, and made with natural ingredients